The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a seller. Organization position heldankit upadhayay 04 himani industries ltd. Lecture notes logistics and supply chain management. Author jeanjacques lambin believes a marketer has two roles. This is a brief introductory tutorial that explains the functions in. Lectures notes on production and operation management. After a product is manufactured it is typically shipped and usually sold to a distributor. On average, companies can potentially save between 20 58% on inbound freight spend. Sumit thakur april 1, 2017 free download inventory management ppt with pdf. Inventory management is obliged for the goods in inventory, also to their inward flow and outward flow. To maintain efficient distribution, patterns of product movement and inventory deployment have to be adjusted. For convenience, and to reflect connections with distribution theory that will be presented in chapter 2, we will use the following terminology. Find materials for this course in the pages linked along the left.
Customer value your product more if the complementors product is present e. The main purpose of the healthcare supply chain is to. This knowledge base will provide a foundation for the concepts presented in. An area of management that has been observed to absorb more than 30% of the sales dollar for some firms, that is an essential element in meeting customer goals, and that can be essential to a firms competitive strategy. Distribution management delivering distribution excellence author. Keep reading to learn about employment and education for logistics and distribution managers. Export coordinatorhitesh mhapankar 64 mukund industries ltd. Growth growth rapid market acceptance and rapid market acceptance and. Apr 28, 2016 the distribution channels through which the industrial goods travel from the place of the production to the final consumers is known as industrial distribution channels. Issues in supply chain strategy pdf courtesy of don rosenfield.
Sales management is an art where the sales executive or the salesperson helps the organization or individual to achieve its objective or buy a product with their skills. Answer introduction to human resource management human resource management is a management function concerned with hiring, motivating, and maintaining workforce in an organization. Download revision notes for marketing management class 12 notes and score high in exams. Unfortunately, new product development is an extremely challenging and complex process. Notes 4 marketing management nmims global access school for continuing education.
Distribution is the process of making a product or service available for the consumer or business user who needs it. Introduction to marketing and marketbased management. Distribution channels definition business study notes. Related articles for logistics and distribution management. The management of resources and processes used to deliver a product from a production location to the pointofsale, including storage at warehousing locations or delivery to retail distribution points. The healthcare supply chain involves the flow of many different product types and the participation of several stakeholders. The distributor then sells the product to retailers or customers distribution strategy 4. Sales and distribution management 9 for free study notes log on. Unfortunally not all functions are di erentiable or has a fourier transform. Use trial closes, ie ask about financial terms, preferred method of delivery. The distribution channels through which the industrial goods travel from the place of the production to the final consumers is known as industrial distribution channels. These are the marketing management class 12 notes business studies prepared by team of expert.
Sales management is done by sales managers and they are responsible for generating sales, profits and customer satisfaction. Mba marketing management full notes pdf download mba 2nd. A good example is the use of a good example is the use of retail stores and the use of internet. This is a brief introductory tutorial that explains the functions in sales and distribution management. Product and brand management 8 place refers to the location where a product can be purchased or the target market of the product. Transportation and warehousing and channels of distribution. New product development and launching, handbook of marketing, barton weitz and robin wensley, eds, sage press, june, 179222. The software automates every link in complex supply chains and helps companies get closer to the customer.
The functional aspect of the distribution channel is seen as a way to connecting and. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries. A distributor is the middleman between the manufacturer and retailer. Supply chain management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Manhattan associates distribution management is built on manhattan s top ranked warehouse management system. Marketing consumer and industrial goods, product planning and standardization. Any university student can download given mba services marketing notes and study material or you can buy mba 4th sem services marketing books at amazon also. Production supervisornikhil patil 17 wadhwa group procurement executiverahul nadoskar 47 transasia biomedical. The project report should have commentaries on the following. Product and brand management free study notes for mba.
Distribution management is an overarching term that refers to numerous activities and. Preface two important methods in analysis is di erentiation and fourier transformation. Chapter 20 personal selling and sales management, class notes. Product development product development sales are zero, sales are zero. The theory of distribution tries to remedy this by imbedding classical functions in a larger class of objects, the so called. Introduction introduction profits do not exist, heavy profits do not exist, heavy expense of product introduction 3. Factors affecting the distribution policy 1 the amount of stay away from market and create the ineffective or inefficient communication problems and the. Physical distribution, or place, must integrate with the other ps in the marketing mix. As far as possible the data should be collected via means of interview with the company officials and survey of dealers and distributors of the respective company. In your position as a warehouse and storage manager, youll be responsible for making sure the product is kept in good condition prior to shipping. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Logistics and distribution management deals with organizing, storing and transporting products. Concept based notes product and brand management mba sujata biyani karishma gupta.
The 80 20 curve the product line of a typical firm is made up of individual products at different. Also known as a distribution channel, a distribution chain, a distribution pipeline, a supply chain, a marketing channel, a market. Com elements of logistics management additional notes scorebms. Sales and distribution management i about the tutorial sales management is an art where the sales executive or the salesperson helps the organization or individual to achieve its objective or buy a product with their skills. Supply chain management in healthcare should ensure complete endtoend visibility of information among suppliers, manufacturers, distributors and customers. A distribution channel is a group of dependend on each other organisation units, which are taking part in process of flow of producst or services form producers to buyers. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers. Strategic partnership with suppliers, distributors, and customers product design coordination so that new and existing products can be optimally integrated into the supply chain, load management information technology infrastructure to support supply chain operations. Cool chain transport refrigerated vanscontainers 3. The other three elements of the marketing mix are product, pricing, and promotion.
This chapter provides an overview of basic marketing concepts for those new to marketing. Productionoperation management is the process which combines and transforms various resources used in the productionoperation subsystem of the organization into value added productsservices in a controlled manner as per the policies of the organization. This tactic can often be interpreted by sales staff as a lack of appreciation. Distribution marketing channels, role of distribution channels, value networks, channel design decisions, channel management decisions. Download cbse class 12th revision notes for chapter 11 marketing management in pdf format for free. Innovation is inherently risky, and firms may invest. July 2012 these lecture notes cover a number of topics related to strategic pricing. Mba service marketing notes pdf download mba 4th sem. Smartturn created this ebook for business owners, logistics professionals, accounting staff, and procurement managers responsible for inventory, warehouse and 3pl operations, as well as anyone else who wants to demystify. The sales management is the processes used to deliver of a product from a production location to the pointofsale, including storage at warehousing locations or delivery to retail distribution points. In the distribution of industrial goods, there are fewer middlemen and shorter channel of distribution, which should be in your mind.
Read on to learn more about career options along with salary and job outlook. Distribution management final exam 2012 proprofs quiz. This flow may involve the physical movement of the product or simply the transfer of title to it. Notes 9 without distribution even the best product or service fails. Distribution or place is one of the four elements of the marketing mix. European journal of business and innovation research vol. Concept based notes sales and distribution management. Distribution management also includes determination of optimal quantities of a product for delivery to particular. Inbound logistics is one of the most overlooked aspects in logistics management. Product life cycle management ioannis komninos electronic engineer, b. Most companies focus on outbound logistics as this is a lowhanging fruit.
Careers in distribution and logistics management find out about the types of jobs you could pursue in distribution and logistics management. Ict in market research and ict in market researchand ict in market research marketing notesmarketing notes product life cycle 1. Lecture notes on distributions hasse carlsson 2011. This involves a number of activities such as product planning, pricing, promotion, use of. All else equal, a product will be more profitable if it delivers customer benefits better, is. Distribution management delivering distribution excellence. In addition, it assumes that the organization begins by identifying and.
Overseeing the movement of goods from supplier or manufacturer to point of sale. Now, the sales management meant management of all marketing activities, including advertising, sales promotion, marketing research, physical distribution, pricing, and product. One common sales management blunder is to congratulate your sales force for a job well done and quickly move to areas of improvement. Human resource management deals with issues related to employees such as hiring, training, development. The number of stocking points is likely to be decreased and the product stocking reduced to fewer, and more centralized location. Marketing management class 12 notes business studies. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Mba service marketing notes pdf download mba 4th sem study. Distribution strategy 3 definition distribution is one of the four aspects of marketing. Marketing consumer and industrial goods,product planning and standardization. New product development process, reasons for adding a new product, improve, buy or drop decisions for a product, consumer adoption process.
Sales management is an art where the sales executive or the salesperson helps the organization or individual. It looks after the units in a firm and makes sure that they are in a moderate amount which. Product development product development sales are zero, sales are zero, investment costs are high 2. Question discuss the nature and scope of human resource management. It also refers to the channel where the product is available for sale. Distribution channels definition types of distribution.
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